My interest is wealth creation. Real wealth creation that is, things and activities that enrich human lives.

The bizarre thing is, if you look at disciplines like economics or the actual day-to-day practice of commerce, this real purpose of economic and commercial activity disappears from view. I'm interested in putting it back where it belongs.

To this end, I have written two books: Right Side Up and The New Bottom Line (with Andreas Bauer and Gerhard Hausruckinger), and I'm currently finishing another one on Mapping (with Chris Macrae and William Gordon).

I serve as Chairman of the Buyer Centric Commerce Forum (see www.rightsideup.net).

I have worked as Editor of Marketing magazine, as marketing correspondent of The Times, and as Contributing Editor of Marketing Week. I also serve on the editorial boards of the Journal of Brand Management and The Journal of Direct, Data and Digital Marketing Practice, and as consulting editor to The International Commerce Review.