We have an awful lot to learn.

Person Centric Services An expanding array of Added Value Buying and Personal Information Management Services are setting themselves up as a natural 'first port of call' for individuals wanting to make and carry out decisions, including buying products and services. These new person-centric services are emerging as intermediaries coming between 'customers' and brands, retailers and media owners. What does this mean for traditional marketers. How can they adapt to fit this new environment?

Brands as information services  One way is to evolve existing brands into information services, that add value by the information they offer, as well as via their product/service content. But what do we have to do to become effective information services? What does it cost? What are the benefits?

'OPTIMAL signatures' As we evolve towards a person-centric economy, the individual's bottom line - as well as the corporate bottom line - begins to move centre stage. Every experience has its own 'OPTIMAL signature' - it's own mix of the time, effort, information, money, attention and emotion the individual had to invest, and what the returns on his investment were. Optimal signatures provide insight into person-centric value. But what do they look like and how to put the resulting insights to work?

Lean service  But how to do all these things without adding huge amounts of complexity and cost to the business. The only way forward is to redesign interactions and relationshps between customers and supplying organisations - to focus on value and eliminate waste ... for both sides. But how?

There are no obvious answers to these questions. They all require dedicated research, and development. And chances are, we will learn more if we share our learnings.